Q1 2024 Performance of Top Consumer Finance Apps on Android in Brazil

As the first quarter of 2024 comes to a close, we've seen intriguing trends in the Brazilian Consumer Finance app market on Android devices, as reported by Sensor Tower. Here's how the top apps fared:

Splitwise, a popular bill-splitting app, showed a fluctuating pattern in downloads, peaking at 9K in the first week of January and then gradually declining to around 2K by the end of March. Revenue saw a similar trend, starting at approximately $1.7K and dipping to $568 by the quarter's end. Weekly active users remained fairly stable, starting at 13K and slightly decreasing to 11K.

The Wallet: Budget Expense Tracker experienced a dip in downloads from 1.5K in the first week to a low of 215, before experiencing some recovery. Revenue remained modest, ranging between $376 and $220 throughout the quarter. Weekly active users showed more consistency, starting at 8.6K and ending the quarter at 7.8K.

Fast Budget - Expense Manager saw downloads starting at around 3.9K, with fluctuations throughout the quarter, ending at 1.4K. Revenue trended downwards from $373 to $188. Active users started at 8.7K in January, with a noticeable drop to 6.5K by March.

YNAB had a unique quarter with no downloads reported, but it did generate revenue, starting at $105 and ending at $82. Unfortunately, no data on active users was provided for this period.

Lastly, TC: The Traders' Community showed a vibrant start with downloads at 1.7K, which saw a peak of 3.6K mid-January before leveling back to 1.5K. Revenue saw a slight fluctuation, beginning at $176 and closing the quarter at $126. The app's weekly active users began at 2.1K, reaching a peak of 4.2K, and finishing the quarter with a strong 3.1K active users.

For more detailed insights and data on these trends, Sensor Tower provides a comprehensive analysis of the app market's performance. The first quarter of 2024 has been dynamic for Consumer Finance apps in Brazil, and these figures reflect just a snapshot of the industry's ongoing evolution.